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Privacy Policy

      Updated August 2007

      Primo Gear has created this privacy policy to inform you of the
      information gathering and dissemination practices for this
      website, www.PrimoGear.com. Primo Gear, which operates this
      website, wants to demonstrate our commitment to your privacy,
      by notifying you of:

      What personally identifiable information of yours is collected
      through this website;
   
      The organization collecting the information;
      How the information is used;
      With whom the information may be shared;
      What choices are available to you regarding collection, use and
      distribution of the information;
      The kind of security procedures that are in place to protect
      against the loss, misuse or alteration of information under
      Primo Gear's control; and
      How you can correct any inaccuracies in the information.
      If you have questions or concerns regarding this statement, you
      should contact our Customer Service Department by email at
      customersupport@PrimoGear.com or by phone at 1.877.846.9997.

      Visiting www.PrimoGear.com

      Your IP address, browser and reference site domain name are
      logged every time you visit our site. This data is used
      strictly for the analysis of load information and maximizing
      the efficiency of our servers. Except as provided in this
      privacy policy, we will not share this data with anyone in any
      way.


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      Using Cookies

      "Cookies" are files stored on your computer's hard drive by
      your browser. These cookies help us identify our account
      holders and optimize their shopping experience. They do not
      include any data that will identify you personally. They will,
      however, allow you to use some specialized www.PrimoGear.com
      features. Cookies also allow us to hold selections in your
      shopping cart when you leave our site without checking out.
      Most browsers accept cookies automatically, but allow you to
      disable them if you wish.

      We may use third-party advertising companies to serve ads on
      our behalf. These companies may employ cookies and action tags
      (also known as single pixel gifs or web beacons) to measure
      advertising effectiveness. Any information that these third
      parties collect via cookies and action tags is completely
      anonymous. If you would like more information about this
      practice and your choices, click here.

   
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      Ordering from Primo Gear, Inc.

      When you order from www.PrimoGear.com, we need your name, email
      address, shipping address, phone number and credit card number/
      expiration date. We use this data to process your order, ship
      it and send you order and shipping confirmations via email.
      Except as provided in this privacy policy, we will not sell,
      rent, or disclose this data to any third party without your
      consent. (However, we will cooperate fully should a situation
      arise where we are required by law or requested by a law
      enforcement agency to provide information about a customer.)

      From time to time, we may use the purchases you make to
      customize our product recommendations. We also track customer
      traffic patterns and site usage. Traffic and usage data is used
      only to improve our site's design and provide our customers
      with a fulfilling shopping experience.


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      Opening a Primo Gear, Inc. account

      We require your name, billing address, shipping address, email
      address and telephone number to open an account for you. We may
      also ask some additional optional questions to help us better
      serve you. Except as provided in this privacy policy, this
      account data is never shared with anyone in any way without
      your consent. (However, we will cooperate fully should a
      situation arise where we are required by law or requested by a
      law enforcement agency to provide information about a
      customer.) You can correct account data by clicking on "Your
      Account" with in website.

      From time to time, we may contact you about sales, special
      offers and new site features if you agreed to be included in
      our email lists when you completed a purchase transaction with
      us. To customize the information you want to receive from us,
      simply sign on and select the specific information you wish to
      receive. To cancel our free emails, you can unclick the "I
      would like to receive emails about special promotions" box each
      time you make a purchase. You can also respond to any
      promotional email we send you, placing "REMOVE" in your subject
      line to discontinue email service. You can also send an email
      to www.PrimoGear.com or call us toll-free at 1.702.447.6781 and
      inform us that you want to unsubscribe to our email list.

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      Customer Service

      In addition to being able to call our customer service
      department, you may also email us at
      customersupport@PrimoGear.com. When you email us, your emails
      are stored within our system so that we may refer to previous
      emails from you as needed so that we may properly address your
      questions and concerns. Except as provided in this privacy
      policy, the information you provide to our customer service
      department is not shared with anyone without your consent.


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      Entering contests/sweepstakes

      Whenever we run a contest or sweepstakes relating to our site,
      it will be accompanied with the rules of the contest/
      sweepstakes. We will also detail how the information gathered
      from you for entry into the contest/sweepstakes will be used.
      Additionally, we will post if this information will be shared
      with anyone in addition to those persons and entities provided
      for in this privacy policy, such as a third party sponsoring
      or managing the contest/sweepstakes.

      We may also contact you with promotional offers if you have
      entered one of our contests or sweepstakes. If you choose not
      to receive this free service when you enter a contest or
      sweepstakes, it will not affect your chances of winning. You
      can also opt out of this free service by unclicking the "I
      would like to receive emails about special promotions" box
      associated with each contest or sweepstakes, replying to any
      email and placing "REMOVE" in your subject line or notifying
      us that you want to unsubscribe to our free email services
      via email customersupport@PrimoGear.com or telephone
      1.702.447.6781 .


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      Customer Feedback Form

      You can use this form to give us any input which we will use
      to improve our site. The only required data is your name and
      email address. The remainder of the data is optional. We only
      use this data to make improvements on our site. Except as
      provided in this privacy policy, this data is not shared with
      anyone in any way.


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      Our Third Party Relationships

      We have established several relationships with third parties
      vendors to best serve our customers.

      Affiliates: From time to time we may establish an affiliate
      program. An affiliate program allows other websites to earn
      money by linking customers to our site from their sites. These
      affiliates can only access data about the number of
      transactions and their resulting earnings. They cannot access
      our customers' personal data. If you choose to apply to any of
      our affiliate programs, we use the data you give us strictly
      for conducting business with you. We have entered into certain
      agreements with certain third parties for the purpose of
      helping to administer the affiliate programs. Such third
      parties may have access to certain of your information if you
      are an affiliate of the web site but is restricted to only use
      such information in connection with its administration of the
      affiliate programs.
   
      Order Fulfillment: Certain vendors of ours may provide
      customer order fulfillment and shipping services on our behalf.
      These vendors have access only to information needed to
      accurately fulfill and ship orders, which are processed through
      such vendors. These vendors have agreed to not use any
      personally identifiable information of customers for any other
      purpose.
   
      Credit Card Processing: We use Wells Fargo Merchant Services to
      process credit card orders. We supply them with data for credit
      card authorization and fraud detection only and they are
      restricted from using the data for any other purposes.
   
      Marketing and Promotions: From time to time, we may engage
      certain third parties to assist in the dissemination of
      marketing and promotional offers (i.e. e-mails) to those
      customers who have agreed to receive such offers. These third
      parties will only have access to information to the extent
      necessary and will be required to not use any personal
      information for any other purpose.
   
      Additionally, we may share non-personal, non-individual
      statistical information with our marketing partners,
      advertisers or other third parties for research purposes. That
      is, we will not tell our marketing partners that you purchased
      a specific product, but we may tell them how many customers
      purchased that product.


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      Security Policy

      We use Secure Socket Layer (SSL) encryption technology to
      protect your personal information. The only time you are
      required to sign on our site is when you are making a
      purchase. On the Checkout page, you will be asked to access
      your existing account or create a new one. Existing account
      holders are prompted for their ID (your email address) and
      password. This password is for your protection. If you don't
      have your password, there is a link that reads "Password
      Forgotten?" Click on this for instructions on how to get your
      password.


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      Changes to Privacy Policy

      If we are going to use your personally identifiable information
      in a manner different from that stated at the time of
      collection we will notify you via email. You will have a choice
      as to whether or not we use your information in this different
      manner. In addition, if we make any material changes in our
      privacy practices that do not affect user information already
      stored in our database, we will post a prominent notice on our
      web site notifying users of the change. In some cases where we
      post the notice we will also email users, who have opted to
      receive communications from us, notifying them of the changes
      in our privacy practices.


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      Questions about our Policies

      If you have any questions regarding your privacy or any of our
      policies, please contact our Customer Service Department by
      email at customersupport@PrimoGear.com or by phone at
      1.702.425.7855.


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      If any matter concerning this purchase shall be brought before
      a court of law, pre- or post- arbitration, visitor agrees to
      that the sole and proper jurisdiction shall be Las Vegas,
      Nevada.  In the event of litigation in federal court , it shall
      take place in Las Vegas, Nevada. 

 
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